Your business is unique
One-size-fits-all marketing doesn’t work. Your brand deserves more than recycled big-agency tactics.
Full service
Brand
strategy
We craft bold, innovative strategies that amplify a brand’s authenticity, helping them stand out and forge meaningful connections with their audience.
Services
Account Management
Creative Strategy
Paid Social
Account Management
We take a platform-specific approach to showcase your brand authentically and effectively. By tailoring strategies to each channel’s strengths, we highlight your unique voice. Let us handle the details while your brand shines across every platform.
Social Media Channel Overview
This is my idealized self.
This is where we show off our best selves, while also finding inspiration in others. It’s the most visually engaging app on the market today, and it is reflected in its content. Less words. Less links. But the messaging is just as strong. Factor in its younger demographic, and it becomes a great opportunity to connect the passion between a brand and its followers.
This is my Wish to be seen professionally.
Less dogs and more diplomas. LinkedIn is a great vehicle for developing professional relationships, in-office or around the world. Hosting ongoing discussions with like-minded individuals and raising your brand’s top-of-mind awareness, this channel comes with a specific demographic that is smaller in size but richer in potential.
This is me.
Facebook is the sum of all our social channels. It is THE social media platform, an all-encompassing medium that centers on personal spheres. With its ever-growing resources, the platform pairs everything from interactive photos to personal milestones to targeted campaigns and initiatives. Facebook is the modern-day phone book, water cooler, and college corkboard rolled into one.
This is me in the moment.
Twitter/X is the optimal two-way communication between brand and follower. At its peak, the platform threads real-time conversations through specific feeds. Whether you generate a conversation on your own or join one in the works, Twitter is a great resource to humanize a brand while making its followers feel heard.
TikTOK
This is my unfiltered creativity.
TikTok thrives on authenticity, creativity, and rapid engagement. It’s the platform where brands can push boundaries, tell stories in seconds, and spark viral trends. With its highly interactive and algorithm-driven feed, TikTok enables brands to connect with a younger audience on their level, using humor, music, and relatability to leave a lasting impression.
This is my aspirational aesthetic.
This is where we ideate, where we can design our lives. Brands and fans can showcase their wants and desires on a channel that hosts the longest shelf life for its content.
Social Media Deserves Better.
Social media has become stuck in a cycle of recycled trends, leading to lower creative standards. At the Fold, we challenge the status quo by crafting campaigns that go beyond fleeting fads, setting a new benchmark for originality and authenticity. In onther words, we know when to follow trends and when to break the rules.
Brand Identity Development: Crafting a voice, tone, and visual aesthetic that authentically represents your brand.
Campaign Ideation: Brainstorming fresh, out-of-the-box concepts tailored to your goals and audience.
Content Storytelling: Weaving narratives that inspire, entertain, and engage across platforms.
Risk driven content (Knowing when to trust the data, and when to break the rules): Staying ahead of industry trends to ensure your campaigns remain relevant and impactful.
Bold Ads, Real Results.
the following is corporate jargon you are not required to understand.
managed over $50k in paid campaigns
300K Impressions
Avg. CTR of 4.6%
50k followers
Targeted Campaigns: Leveraging advanced audience insights to reach the right people at the right time.
Platform-Specific Ad Design: Creating visually striking ads optimized for each platform’s unique format and audience.
Performance Optimization: Monitoring, testing, and refining campaigns to ensure maximum impact.
Beyond Trends: Building ad strategies that stay relevant while avoiding the pitfalls of overdone trends.
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this is what we do
The Fold Social is built for brands that refuse to blend in; We create content that resonates, entertains, and disrupts.We partner with brands to transform their digital image using strategy, creativity, and cultural relevance to turn them into movements.No boring ads. No empty engagement. Just bold, effective, and unapologetically different marketing.We take what works, throw out what doesn’t, and create content that stops the scroll, sparks conversation, and actually means something.We don’t do boring. We don’t do safe. If you want generic, go somewhere else.If you're ready to break the mold, it's time to join The Fold.
![Account Management]()
Account Management
![Creative Strategy]()
Creative Strategy
![Paid Social]()
Paid Social
Who we are
We’re part of the 85% who find social media ads annoying, only we’re actually doing something about it.
Jonah Rotenberg
Co-Founder
President, paid social manager
Bay Area native, Chicago bred advertiser, Italian spiced flare.Jonah's got over 4 years of digital marketing success, driving results across industries like healthcare, fitness, video production, and sports.
Mark Gutheim
Co-Founder
Lead Creative
While everyone else focuses on following trends, I aim to create them... even if it means embracing a ‘90s-style corporate headshot.I believe that quality content is about more than following the latest trends. My goal is to break through the shallow, formulaic noise that social media is drowning in, and deliver content that makes people stop.