BIG BRANDING FOR SMALL BUSINESSES
Just because you’re small doesn’t mean you should be left out of the fun. We craft social media strategies that help small businesses stand out, without the big-budget nonsense.
Full service
Brand
strategy
We craft bold, innovative strategies that amplify a brand’s authenticity, helping them stand out and forge meaningful connections with their audience.
Services
Account Management
Creative Strategy
Paid Social
Account Management
We take a platform-specific approach to showcase your brand authentically and effectively. By tailoring strategies to each channel’s strengths, we highlight your unique voice. Let us handle the details while your brand shines across every platform.
Social Media Channel Overview
This is my idealized self.
This is where we show off our best selves, while also finding inspiration in others. It’s the most visually engaging app on the market today, and it is reflected in its content. Less words. Less links. But the messaging is just as strong. Factor in its younger demographic, and it becomes a great opportunity to connect the passion between a brand and its followers.
This is my Wish to be seen professionally.
Less dogs and more diplomas. LinkedIn is a great vehicle for developing professional relationships, in-office or around the world. Hosting ongoing discussions with like-minded individuals and raising your brand’s top-of-mind awareness, this channel comes with a specific demographic that is smaller in size but richer in potential.
This is me.
Facebook is the sum of all our social channels. It is THE social media platform, an all-encompassing medium that centers on personal spheres. With its ever-growing resources, the platform pairs everything from interactive photos to personal milestones to targeted campaigns and initiatives. Facebook is the modern-day phone book, water cooler, and college corkboard rolled into one.
This is my aspirational aesthetic.
This is where we ideate, where we can design our lives. Brands and fans can showcase their wants and desires on a channel that hosts the longest shelf life for its content.
TikTOK
This is my unfiltered creativity.
TikTok thrives on authenticity, creativity, and rapid engagement. It’s the platform where brands can push boundaries, tell stories in seconds, and spark viral trends. With its highly interactive and algorithm-driven feed, TikTok enables brands to connect with a younger audience on their level, using humor, music, and relatability to leave a lasting impression.
Social Media Deserves Better.
Social media has become stuck in a cycle of recycled trends, leading to lower creative standards. At the Fold, we challenge the status quo by crafting campaigns that go beyond fleeting fads, setting a new benchmark for originality and authenticity. In onther words, we know when to follow trends and when to break the rules.
Brand Identity Development: Crafting a voice, tone, and visual aesthetic that authentically represents your brand.
Campaign Ideation: Brainstorming fresh, out-of-the-box concepts tailored to your goals and audience.
Content Storytelling: Weaving narratives that inspire, entertain, and engage across platforms.
Risk driven content (Knowing when to trust the data, and when to break the rules): Staying ahead of industry trends to ensure your campaigns remain relevant and impactful.
Bold Ads, Real Results.
the following is corporate verbage you are not required to understand.
managed over $10k in paid campaigns
350K Impressions
Avg. CTR of 4.6%
Targeted Campaigns: Leveraging advanced audience insights to reach the right people at the right time.
Platform-Specific Ad Design: Creating visually striking ads optimized for each platform’s unique format and audience.
Performance Optimization: Monitoring, testing, and refining campaigns to ensure maximum impact.
Beyond Trends: Building ad strategies that stay relevant while avoiding the pitfalls of overdone trends.
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what we do
Fold partners with brands to transform their digital image using data, research and creative strategy.No boring ads. No empty engagement. Just bold, effective, and unapologetically different marketing.We take what works, throw out what doesn’t, and create content that stops the scroll, sparks conversation, and actually means something.
Account Management
Creative Strategy
Paid Social
what we've done
Vault Furniture
We unified their profile branding, ensuring a cohesive aesthetic across their digital presence.By refining their Instagram bio and visual identity, we helped Vault Furniture communicate its small-business charm while standing out in a competitive market.The "Brandi & Andy" signature at the end was sourced from an invoice that came with their product.This small touch adds authenticity and personality, which are qualities of their small business they specifically wanted to communicate.
OVER THE TOP
We enhanced their social media branding by streamlining their profile and optimizing their content for better engagement.We created posts that align with their brand identity, making their online presence more cohesive and appealing.Our goal was to ensure their digital storefront effectively communicates their unique personality and inventory.
Who we are
We’re part of the 85% who find social media ads annoying, only we’re actually doing something about it.
